Founders Jasmine Montgomery and David Grainger are experts in international branding. Jasmine was born in Indonesia, grew up across Asia and Africa and has fallen in love with Kenya (she is learning Swahili). Before setting up Seven, Jasmine was Managing Director of FutureBrand London and before that she was Head of Branding and Marketing for Singapore's largest bank, DBS. David's career has focused heavily on the Middle East and Africa. During his thirty years in the industry, David has worked for global companies such as Standard Chartered, GlaxoSmithKline, and Fazer, and created both the Celtel and Zain brands