Seven is currently working on the PR campaign for the Ferrari Opus mobile phone globally. Ferrari has teamed up with luxury publishing firm Opus Media Group to create the ultimate Ferrari Opus Midi Collection including a smartphone preloaded with content from The Official Ferrari Opus. Opus has scoured private and public picture archives around the world to select over 1,000 unique, rare or previously unpublished photographs. Iconic images have been shot exclusively for The Official Ferrari Opus by some of the world's foremost photographers. Also featured are exclusive shots with the likes of Luca di Montezemolo, Piero Ferrari, Niki Lauda and Jean Todt. The Ferrari Opus Phone had its initial launch in Abu Dhabi during the inauguration of Ferrari World, the world's largest indoor theme park situated next to the Yas Marina circuit, as part of the Abu Dhabi F1 Grand Prix. Seven has been managing the message and communicating with the world's media, gaining global coverage for the launch across media outlets including Reuters, Top Gear, What Car, Fox, The Straits Times Singapore, Silicon India, Yahoo, Hindustan Times, and The Malaysian Insider to name a few.